CMST 1A03 Lecture Notes - Lecture 11: Outsourcing, Lilly Singh, Monopolistic Competition

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Christine Quail

Document Summary

Chapter 11 only pg 305-318 plus box 11. 6 on page 328-329. Book publishing: billion industry, 1,500 publishing houses, 56% of industry reveue from canadian firms, 67% workers in canadian firms, 75% of canadian authors (cid:523)(cid:883)(cid:882),(cid:882)(cid:882)(cid:882) titles/yr(cid:524) via canadian co"s, most in ontario & quebec. Magazines canada: 1. 5 bill industry, 2,500 titles; 8,000 workers, 40% market share is canadian, up from 20, average: 67% revenue from ads; 33% subscription. Electronic pub= strongest growth: ebooks, on-demand publishing, consolidation in booksellers means tougher access to shelf space, rising transportation costs difficult in large country. Political economy: outsourcing jobs migrate to lower paying countries (cid:498)examine the production, ditruibtion and consumption of resources , including communication and information resources(cid:499) (meehan , masco and wasko , 1993, Allocating resources: labour: requirements can be one person or hundreds; need for specialized skills, capital: investments with the expectation of returns, returns can include revenue, power, influence and prestige.