CMST 1A03 Lecture Notes - Lecture 1: Raymond Williams, Data Mining, Communication Studies

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Faiza Hirji

Document Summary

Encoding / decoding model: shared field of social institutions, knowledge and culture, political and economic progress, institutional/organizational context, professional values, medium, context of consumption. Who says what to whom in what channel with what effect. Co(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374): (cid:862)the a(cid:272)t of (cid:373)aki(cid:374)g so(cid:373)ethi(cid:374)g (cid:272)o(cid:373)(cid:373)o(cid:374) (cid:271)et(cid:449)ee(cid:374) t(cid:449)o o(cid:396) (cid:373)o(cid:396)e people(cid:863) (cid:894)f(cid:396)o(cid:373) Gasher, skinner & lorimer, p. 11: the act of transmitting and exchanging information and meaning through any form of language. Mass co(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374): (cid:862)co(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) i(cid:374) a la(cid:396)ge s(cid:272)ale(cid:863) (cid:894)pg. 13(cid:895: old: large amounts of news/entertainment to mass/unknown audience, new: the transmission and transformation of information/meaning on a large scale no matter what specific media may be involved (pg. 15) Medium: any vehicle that convey messages: mass media a(cid:396)e (cid:862)vehi(cid:272)les th(cid:396)ough (cid:449)hi(cid:272)h (cid:373)ass (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) takes pla(cid:272)e(cid:863) (cid:894)pg. Introduce us to new and different cultures; and help people stay in touch with theirs. Mass media: vehicles through which mass communication takes place (pg. 16: example: the internet, radio and newspapers.