CMST 2A03 Lecture Notes - Lecture 7: Mohawk College, Grounded Theory, Real Change
28 Sep 2017
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Document Summary
Cases can test under-developed theories or phenomena. For example recent sexual assaults on university campuses across north america how did the university communications professionals handle the media/communications interest can we discover a. Best practice who did well and who didn"t do so well: generalize within a specific field with the sexual assault can look at 10-15 universalize and generalize universities in general. Can we gather enough empirical evidence to draw conclusions and generalize to a larger population: what is the best way for universities to communicate sexual assault on campus. This is called grounded theory (earl babbie) Grounded theory seeks to understand social phenomena based on the patterns, themes, and common categories found in daily interaction. May result in a new theory based in actual practice. One major disadvantage of the single case study method is its inability to generalize beyond the specific study under analysis: can only be generalized within that one case.
