CMST 2PR3 Lecture Notes - Lecture 9: Google Store, Influencer Marketing, Livestream

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Silicon valley"s gut wrenching" year confronting its dark side. Look at communication using platforms and have to look at the context in these platforms. Built platforms in way we can use them but we are also giving away most of our plans away through privacy problems. Facebook - talks about itself that connects like-minded ppl. The reach that they have is delivering audiences to marketers to connect with. A third of the world uses facebook. How organization had ot step very carefully on issues that get a lot of attention on social media ex. Race religion public social issues that companies are being dragged in because of their citizens and employers use. Could be a violation of free speech. Social/digital trends for 2018: rise of augmented reality, storytelling, influencer marketing those in social networks with a lot of followers that can help market ex. How do we regulate how things haven"t been regulated before.