CMST 2PR3 Lecture Notes - Lecture 17: Press Release, News Style

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

5 key resources of good writing: to build & maintain relationships, to influence and persuade, to strategize and achieve goals and objectives, to make your own impression as you build your professional identity. Story telling represent organizations and build mutual understanding with publics. A stor(cid:455) that e(cid:454)plores so(cid:373)e a(cid:374)gle of a(cid:374) e(cid:448)e(cid:374)t, a perso(cid:374)(cid:859)s life, a(cid:374) orga(cid:374)izatio(cid:374) or a place. Transmedia storytelling: telling a story across multiple platforms like games, web pages, apps, social media and traditional media. News: get right into business with a direct lead, this (cid:449)riti(cid:374)g st(cid:455)le is ofte(cid:374) referred to as the (cid:858)i(cid:374)(cid:448)erted p(cid:455)ra(cid:373)id(cid:859) Backgrounder: writing tactic used to give depth and context as background information for news stories. The most important lesson in social media is that before engaging anyone, you must first observe and understand the cultures, behaviour and immersion necessary to genuinely participate i(cid:374) the co(cid:373)(cid:373)u(cid:374)ities (cid:449)here (cid:455)ou do(cid:374)(cid:859)t alread(cid:455) reside .