CMST 2TM6 Lecture Notes - Lecture 15: Michel De Certeau, Prosumer, Consumerism

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2TM6
• Professor: Christine Quail

Document Summary

Audience: blurring boundaries of production/consumption, e. g the prosumer. Fiske: 2 economies: financial economy, production, cultural economy, consumption, audience as mass commodity, audience = active consumer, products as commodity, advertising-driven, dominant code encoded, media/culture industries, texts as pleasurable, audience-driven, oppositional decoded, popular culture (made by the people) They are encoding: e. g. , speed reading, e. g, checking facebook in class; texting at work (la perruque: making do) note this is a q, the textbook author misspells it, e. g. , - the gps cat. The cycle of consumption: commodification (institutional production, consumer imagination (anticipation of pleasure/ fulfillment, appropriation (transform meaning of product into life, objectification (embedding new products into life) I(cid:374)(cid:272)o(cid:396)po(cid:396)atio(cid:374) (cid:894)p(cid:396)odu(cid:272)t is so i(cid:374)g(cid:396)ai(cid:374)ed (cid:895: conversion (move back into the public) And back to commodification again a cycle. Silverstone (199: dimensions of mediated experience, mediapolis: mediated space of appearance, world appears and is constituted through human/media/tech interactions, 1. Play: escape, engage in meaning full activity, 2.