CMST 2TM6 Lecture Notes - Lecture 22: Autoethnography, Participant Observation, Data Structure
16 Jan 2019
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Document Summary
Shifting to methods for studying people, rather than media texts/content. Typically, discovery paradigm claims, data, warrants, and implications. In-depth, interpretive, or critical approach to studying people"s thoughts, beliefs, meanings made. Oddball: focus group -> can be quant or qual. Self reports or other-reports that tell the characteristics, beliefs, behaviours of individual or groups who send and receive messages or share cultures. Demographic: descriptive things like age, region, gender identity, religion, occupation, etc. Can"t follow up, ask people to clarify, or get very rich qualitative info. Easy to get skewed results due to poor design. Potential of sampling the wrong people (people can lie) Rq/h that will be answered by survey (informed by theories) Written from used to collect self-report or other-report data. Not many people respond this way anymore, but can reach people in specific location. You want them to complete the whole thing -- "survey fatigue" Ethics preamble, directions, questions -- all worded clearly and avoid confusion.
