CMST 2TM6 Lecture 18: DATA

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2TM6
• Professor: Christine Quail

Document Summary

Data = the facts/info/evidence you gather and present to support your claim. What data would you gather, and where would you find it - to answer: How do gamers make decisions on which new games to play? a. b. c. Data - the info the employee or customers give you, ratings. What advertising strategies are best suited to market kd to children? a. b. Where - ask the kids, ask advertising people. How have representations of humans" relationships with animals change din canadian film last 50 years? a. b. Data - in the movies across that period of time. Does cancon policy help protect canadian tv producers? a. b. Where - analyze the policy itself, stats an film over the. Primary = direct, first-hand evidnece about what you"re studying i. ii. iii. iv. v. Methods: textual analysis, discourse analysis, quant content analysis, semioti policy analysis, political economy => you analyze/interpret the text.