CMST 3H03 Lecture Notes - Lecture 14: Russ Columbo, Crooner, Canadian Radio League

• School: McMaster University
• Department: Communication Studies
• Course: CMST 3H03
• Professor: Dr. Baade

Document Summary

Learning objectives: critical thinking, research skills, reading comprehension & synthesis, can tie in course material as well, writing skills. Electronic copy due friday, 23 march, at noon. Roland marchand, advertising the american dream (1985: how advertising shaped modern society, **may be useful for assignment 3, radio adopts advertising in 3 (overlapping) stages, advertising plays a critical role in mass society. Experiments with radio advertising, but frowned upon it was actually offensive back then. Why: 1. radio: for cultural uplift, contrast to mass culture media. 2: radio was high class, 20% of families owned in 1926, associated with high-class people, ad men were part of elite, 2. private homes: intrusive, how the telephone used to be thought of. Invades the private space of people: 3. program content. Business paternalism: corporations are showing that they are good citizens in the countries they are in, donating to the city, supporting good quality radio shows.