CMST 3K03 Lecture 28: Lecture 28

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Document Summary

New media like the internet and social networking sites are giving rise to new forms of audience (inter)activity: elaborate on claims that new interactive media, social media and interactive sites, are making different forms of interactivity. For e. g. , audiences can now directly participate in experience, pleasures, and privileges of celebrity through micro-celebrity . Practices of celebrification that are turning ordinary people into famous folks. But are either these media or the audience practices they encourage really new or novel: one illustration is how new media technologies are potentially producing and making novel forms of audience activity. Today, 60 hrs. of user generated content uploaded every minute, generating 4 bil. page views every day. In total, youtube users upload equivalent of 180,000 feature-length movies per week. So in less than a week, youtube generates more video/televisual content . Than all films and television programs produced in entire history of hollywood.

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