CMST 1a03: Introduction to Communication
Dr. Alex Sévigny (Winter Term, 2013)
UHC2 – Chapters 12/13
UHC, Chapter 12
Speech writing is a valuable skill.
Choose a topic that interests you.
Biggest fear is failure but when we remove failure from the equation
we gain more confidence and become more likely to achieve goals.
Omit failure from our life.
Depersonalize the event and discard feeling of failure.
Planning, structure, and purpose.
Define your purpose.
To entertain, inform or persuade?
Criteria for a good purpose statement
Receiver-oriented, specific and realistic.
Analyzing the occasion
Time, place, audience expectations
Structuring the speech
Working outline, formal outline, speaking notes,
Principles of outlining
Standard symbols :
I. Main point (Roman numeral)
A. Sub point (Capital letter)
1. Sub-subpoint (standard number)
a. Sub-sub-subpoint (lowercase letter)
Rule of division (3-5 main points)
o “Never an I without a II, never an A without a B, etc.” Rule of parallel wording
o „Preventive cures‟ help you before eating
o „Participation cures‟ help you during and after eating
Keys to good speech: good facts, good punch line, and emotional appeal
Organizing your points in a logical order
Time patterns, space patterns, topic patterns
Problem-solution patterns- give answers to problems first don‟t
leave audience hanging.
The attention step draws attention to your subject
The need step establishes the problem
The satisfaction step proposes a solution
The visualization step describes the results of the solution
The action step is a direct appeal for the audience to do something
(end with a call to action)
They tell how the intro relates to the body of the speech
They tell how one main point relates to the next main point
They tell how your subpoints relate to the point they are part of
They tell how your supporting points relate to the points they
Beginning and ending the speech
Previewing main points
Setting the mood and tone of your speech
Demonstrating the importance of your topic to your audience
Demonstrating the importance of your topic to others- show its
importance to not only the audience others outside of the audience
o Don‟t end abruptly
o Don‟t ramble, either
o Don‟t introduce new points
o Don‟t apologize Supporting Material- use sparingly
To make interesting
To make memorable
Types of supporting material
Definitions, examples, statistics, comparison and contrast, anecdotes,
Use strong, bold, stra