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Lecture 2- Composing & Giving Speeches.docx

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Communication Studies
Alexandre Sevigny

Lecture 2 CMST 1a03: Introduction to Communication Dr. Alex Sévigny (Winter Term, 2013) UHC2 – Chapters 12/13 UHC, Chapter 12 Speech writing is a valuable skill. Choose a topic that interests you.  Biggest fear is failure but when we remove failure from the equation we gain more confidence and become more likely to achieve goals. Omit failure from our life.  Depersonalize the event and discard feeling of failure. Planning, structure, and purpose. Define your purpose.  To entertain, inform or persuade? Criteria for a good purpose statement  Receiver-oriented, specific and realistic.  Thesis statement Analyzing the occasion  Time, place, audience expectations Structuring the speech  Working outline, formal outline, speaking notes, Principles of outlining  Standard symbols : I. Main point (Roman numeral) A. Sub point (Capital letter) 1. Sub-subpoint (standard number) a. Sub-sub-subpoint (lowercase letter)  Standard format  Rule of division (3-5 main points) o “Never an I without a II, never an A without a B, etc.”  Rule of parallel wording o „Preventive cures‟ help you before eating o „Participation cures‟ help you during and after eating Keys to good speech: good facts, good punch line, and emotional appeal Organizing your points in a logical order  Time patterns, space patterns, topic patterns  Problem-solution patterns- give answers to problems first don‟t leave audience hanging.  Cause-effect patterns Motivated Sequence  The attention step draws attention to your subject  The need step establishes the problem  The satisfaction step proposes a solution  The visualization step describes the results of the solution  The action step is a direct appeal for the audience to do something (end with a call to action) Using transitions  They tell how the intro relates to the body of the speech  They tell how one main point relates to the next main point  They tell how your subpoints relate to the point they are part of  They tell how your supporting points relate to the points they support Beginning and ending the speech  Introduction  Previewing main points  Setting the mood and tone of your speech  Demonstrating the importance of your topic to your audience  Demonstrating the importance of your topic to others- show its importance to not only the audience others outside of the audience  Conclusion o Don‟t end abruptly o Don‟t ramble, either o Don‟t introduce new points o Don‟t apologize Supporting Material- use sparingly  To clarify  To make interesting  To make memorable  To prove Types of supporting material  Definitions, examples, statistics, comparison and contrast, anecdotes, quotation/testimony  Use strong, bold, stra
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