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CMST 1A03 (355)
Lecture 6

Communications Lecture 6.docx

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Department
Communication Studies
Course
CMST 1A03
Professor
Terry Flynn
Semester
Fall

Description
Communications Lecture 6 9/20 CH 11 – Persuasion, Audiences, Persuasive Writing - We persuade others to act in the way that we want on a daily basis - Increased support of behaviour - Ex. Prof tries to persuade you to buy the textbook, engage in the readings, be prepared for class, etc. - Persuasion is often seen as an unethical activity - Persuasion is what we do every day Persuasion is layered - Appeal based on a social good; (volunteer) some people will get it and some won’t - Persuasion based on challenge - Based on time - Based on reward/self-interest/value - Based on - Based on “I am the best” - Persuasion is not usually direct - The call for different types of outreach - Persuasion can be
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