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Lecture

Flynn 1a03_2012_LECT_2 CMST 1A03 (1).docx

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Department
Communication Studies
Course
CMST 1A03
Professor
Terry Flynn
Semester
Winter

Description
Lecture 2 CMST 1a03: Introduction to Communication Dr. Terry Flynn (Winter 2012) UHC – Chapters 12/13 UHC, Chapter 12 Speech writing is a valuable skill. Choose a topic that interests you.  Define your purpose. • To entertain, inform or persuade? Criteria for a good purpose statement • Receiver­oriented, specific and realistic. • Thesis statement Analyzing the occasion • Time, place, audience expectations Structuring the speech • Working outline, formal outline, speaking notes,  Principles of outlining • Standard symbols : I. Main point (Roman numeral)       A.  Sub point (Capital letter) 1. Sub­subpoint (standard number) a. Sub­sub­subpoint (lowercase letter) • Standard format • Rule of division (3­5 main points) o “Never an I without a II, never an A without a B, etc.” • Rule of parallel wording o ‘Preventive cures’ help you before eating o ‘Participation cures’ help you during and after eating Organizing your points in a logical order • Time patterns, space patterns, topic patterns • Problem­solution patterns • Cause­effect patterns Motivated Sequence • The attention step draws attention to your subject • The need step establishes the problem • The satisfaction step proposes a solution • The visualization step describes the results of the solution • The action step is a direct appeal for the audience to do something Using transitions • They tell how the intro relates to the body of the speech • They tell how one main point relates to the next main point • They tell how your subpoints relate to the point they are part of • They tell how your supporting points relate to the points they support  Beginning and ending the speech • Introduction • Previewing main points • Setting the mood and tone of your speech • Demonstrating the importance of your topic to your audience • Demonstrating the importance of your topic to others • Conclusion o Don’t end abruptly o Don’t ramble, either o Don’t introduce new points o Don’t apologize Supporting Material • To clarify • To make interesting • To make memorable • To prove Types of supporting material • Definitions, examples, statistics, comparison and contrast, anecdotes,  quotation/testimony Holding the audience’s attention • Make it easy to listen o Limit the amount of info you present o Use familiar info
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