CMST 1A03 Lecture : Flynn 1a03_2012_LECT_3 CMST 1A03.docx

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Terry Flynn

Document Summary

Creating the persuasive message: set a clear, persuasive purpose, avoid fallacies, ad hominem attack on the person instead of the argument, reductio ad absurdum reduction to the absurd, either or, post hoc ergo propter hoc false cause, argumentum ad verecundiam appeal to authority, argumentum ad populum bandwagon appeal. Analyzing the audience: audience type, audience purpose, demographics, number of people, gender, age, group membership. Attitudes are predispositions to respond to something in a favourable or unfavourable way: attitudes are learned, attitudes are based in our emotions, attitudes influence our thoughts and behaviours, attitudes are strongly related to our beliefs and values, attitudes are structured, expectancy value, symbolic predispositions, ideology, attitude structure and persuasion. Interpersonal persuasion: foot in the door, door in the face, social exchange, low balling, cognitive dissonance, that"s not all, fear then relief. The process of writing: start early, turn off the computer, talk it out, skip around, close the door, take a break.