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Flynn 1a03_2012_LECT_9.docx

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Department
Communication Studies
Course
CMST 1A03
Professor
Terry Flynn
Semester
Winter

Description
Lecture 9 CMST 1a03: Introduction to Communication Dr. Terry Flynn (Winter 2012) UHC – Chapter 3 : “Language” The Nature of Language • Language is symbolic • Meanings are in people, not in words  • Language is rule­governed • Pragmatic rules The Power of Language • Language shapes attitudes  • Naming • Credibility • Status • The Isms: sexism, racism, classism, ageism, etc… Language reflects attitudes  • Power • Affiliation • Attraction and interest o Demonstrative pronoun choice  o Negation • Sequential placement Responsibility • “It” vs “I” statement
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