CMST 2B03 Lecture Notes - Lecture 4: Participant Observation, Avocado, Lightning
29 Mar 2017
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Participant observation: walk a mile in their shoes. In depth interviewing: get into their head, it"s how do you think about this". Focus groups: we interview how people talk about the subject, how we get people to look interested in a certain subject enables people to market to each other. In-depth interviewing is a qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation. : boyce and neal, 2006, p. 3. Qualitative interviewing: unstructured/semi-structured, flexible, most widely used of methodologies (economy of time, effort and expense, fits the time limits of researcher and informants, often used in conjunction with participant observation or documentary textual analysis. Unstructured: use of jottings/aide-memoire/prompts for certain topics. How important is audience research in the formation of broadcasting. Semi-structured: policy? : list of questions with fairly specific topics. Some questions may be added (or taken out)
