CMST 2B03 Lecture Notes - Lecture 5: Chat Room, Projective Test, Body Language
29 Mar 2017
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Setting (06/02/17: focus group facilities, scheduling, backroom roles. Establish with client the criteria for selection: e. g. Use recruitment company: often in conjunction with facility. Avoid recruitment bias: no advertising, research or topic area employees, people who know each other, professional respondents . Number and size of groups: number depends upon range of people . More than one group of each (rogue group) More groups if you need to cut by age, gender, class or region: size depends upon range of discussion (or less range/more depth) . Mini-groups (under 6) allow for real depth/difficult topics. Mix within groups: mix of class, age, gender, attitudes avoid, general population v. special interest research goal-related, strangers v. natural groups (friends) avoid friends usually (but may be goal-related) 2: keep respondents unaware in advance of topic, require sufficient language/social skills. Must be comfortable in group setting: recent immigrants to be avoided (?, must be literate. Reading/writing and projective techniques: previous attendance.
