CMST 2B03 Lecture Notes - Lecture 8: House Of Tudor, Content Analysis, Semiotics

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2B03
• Professor: Philip Savage

Document Summary

Spawned a critical tradition of textual analysis: prominent in the work cmst does, and in cultural studies, and some in english. Signifier = the thing that stands in for a deeper meaning (its form) Signified = that deeper meaning which the signifier stands in for (its content) Denotative meaning = manifest (surface) meaning: rose is a type of flower. Connotative meaning = associated (non-surface or latent) meaning or meanings: red rose can imply passionate love. Polysemy = a quality of signs that they can be interpreted in many ways; multiple meanings (denotative and connotative: red rose as a flower, passionate love but also the tudor dynasty (war of the roses) Unstructured: as opposed to specific questions. A reading of key signs and relationships among signs, and larger context. Exposes the hidden meanings beneath the apparent ordinariness of everyday life and its manifestations . Your interpretation might not be reliable or valid to others. Credibility, meaningfulness and value must be argued!