CMST 2DD3 Lecture 1: CMST 2DD3 (NOTES)

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Market criteria vs. social normative criteria: advertising vs. everyday life. Certain values recur consistently: freedom, equality, diversity, truth and information quality, social order and solidarity. Structure: relating to the media system: ex: organization, financing, ownership. Conduct: manner of operation at organizational level: ex: methods of content selection/production, editorial decision- making, policy, procedure. Performance: content, actual output transmitted to audience. Free media will be prepared, when necessary, to offend the powerful, express controversial views and deviate from convention and from the commonplace . Equality: access to opportunity: everyone should have access to some form of media, absence of discrimination, in practice, depends on society in question. Diversity: how is this different from freedom or equality: neutral as to content. Opening the way for social and cultural change. Truth and information quality: practical benefits, objectivity as form of media practice, limitations of objectivity.

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