CMST 2PR3 Lecture Notes - Lecture 5: Cognitive Dissonance, Kurt Lewin, Net Neutrality
9 Oct 2017
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Document Summary
Research understand what u are about to engage, a snapshot of time, things change one environment so constant research will help ensure alignment w org, component of all parts of comm through whole life cycle. Planning activity, once understand context and publics and issues org is dealing w then we sit and plan, what kinda community engagement do we do. Implementing execute plan, go out and do it, executing on communicative activities, open houses, media relations etc. Evaluating objectives, if successful use again and if not go back and rethink. Applied research look at application of theory of research in action. Formative: when research comes at the beginning of the planning process, or during the implementation of a plan, it is known as formative research, budget, complex issue to manage, ex: niagara health system. Issues dealing w deal w ongoing issues.
