CMST 2PR3 Lecture Notes - Lecture 5: Ice Bucket Challenge, Consequentialism, Global Handwashing Day

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Document Summary

Chapter 4 missed lecture slides: a path for direct communication with target audiences, conversations refocused on the marketplaces where organizations and publics meet. Four key outcomes of good organization public relationships. Control mutuality: although it may be unrealistic to expect steady and perfect symmetry, each side should have some sense of control and be comfortable with the balance of influence. Satisfaction: in satisfying relationships both parties have positive expectations and feel like those expectations are being met. This question can be asked as a matter of time and effort or in terms of the emotional investment. Maybe you should post more about it on facebook. The better the long-term relationships between your organization and publics, the more likely you are to achieve your goals. Making yourself useful: media catching, story placement. We care about new news more than old news. We are interested in stories and events that happen when they are local or hit closer to home.

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