CMST 2PR3 Lecture Notes - Lecture 7: Advertorial, Voicemail, Advertising Mail
22 Oct 2017
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Rpie research, planning (foundations in goals of company), implementation, evaluation: smart specific, measurable, Excellence in the field of public relations is based on meaningful action. As harold burson so eloquently said: sometimes you have to eat . What have you done for me lately? : relationships with employees, investors, media, and other organizations and publics are all predicated on organizations bringing something beyond talk to the relationship. Case study: chipotle"s challenge to act on its principles. Act on principles so that people come back principle in planning stage. Two-way communication and relationships are the heart of public relations. Want to generate awareness and positive chain implantation is best way to get out info. Thursday, october 19, 2017: internal newsletters are examples because communicators may write and edit, or create and produce, messages exactly how they want them, we control it.
