CMST 2PR3 Lecture Notes - Lecture 6: Bounce Rate, Conversion Marketing, 100 Questions
Document Summary
Final exam: 16 december 2017 @ 730pm, canadian marytrs, 100 questions (chapter 9-14 and general concepts that you should know by the end of the term). November 30th ira basen is coming in. November 23rd cmm graduates post grad work, working in the field. Implementation: we have an idea, we have a plan, and now we go through with it: it"s like planning a soccer game the team has practiced, knows their game plans, know. This is the tactics, the events, not talking about strategic management, it"s strategic implementation, we are implementing the plan. Differentiate among owned, paid, shared, and earned media. Excellence in the field of public relations is based on meaningful action. As harold burson so eloquently said: sometimes you have to eat . People are watching our implementation to see if it matches our words, do behaviours and words match with each other. Sometimes people say things and don"t follow through with actions.