CMST 2PR3 Lecture Notes - Lecture 12: Earned Media, Native Advertising
11 Dec 2017
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1st sexual experience at neil young enjoyable and in book. 60 interviews before making it didnt have a plan for each episode. Had very little done by episode 1. If u don"t wanna be spun you should not spin stay in ur box don"t go off message. He did multiple times and got cbc in trouble. Modern journalism and modern advertising grew at same time why he focused on ivy lee and burnays. Together form ecosystem of information inseparable cannot do jobs without other so need better understanding of each other pr & advertising. Advertising reflect pov of whoever paid for it. If u can get someone w high credibility to say something good about ur product. Earned media u cant control the message. Can take press release and do more work on it. Demand for info has gone significantly higher in internet increase period of time.
