CMST 3K03 Lecture Notes - Lecture 30: Old Media, The Huffington Post, Yelp
5 Jan 2018
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Christian fuchs: the internet and other new media are less about interaction and input from users, and more about commodifying them even more aggressively and thoroughly. Fuchs: the internet and other digital media have furthered trend of packaging audiences for advertisers in narrower groups: there"s a certain degree of transparency and visibility around commodification. Only cost is disclosure of personal information about themselves that can be used to target advertising. Fuchs: the only difference is the transparency in how audiences are being commodified but also our relationship with this commodification. No product is sold to the users; the users are sold as commodity to advertisers. christian fuchs. If you"re getting anything for free, know that you"re the one getting sold. Facebook"s entire business model is founded on the sale of user information (in the form of anonymized profiles) to third-party advertisers.
