Class Notes (836,326)
Canada (509,734)
CMST 3K03 (67)
Lecture 4

Week 4 September 23.docx

1 Page
Unlock Document

Communication Studies
Matthew Tegelberg

September 23, 2013 Marshall McLuhan - Canadian Communication theorist, born in Edmonton Alberta - A student of Innis, another wel known Canadian communication theorist and McMaster alumni - In 1960s, McLuhan becomes a pop culture icon, which is very unusual at this time. At the height of his popularity, he is visited by the Beatles, interviewed by Playboy, featured on the cover of Newsweek and appears in Woody Allen film, Annie Hall - McLuhan’s most famous and perplexing statement “the medium is the message” - What does he mean? - “A hidden environment that changes people” The medium is the message - Explaining his idea that the medium is the message he writes, “ all media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social change an
More Less

Related notes for CMST 3K03

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.