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CMST 3K03 (67)
Lecture 4

Week 4 September 23.docx

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Department
Communication Studies
Course
CMST 3K03
Professor
Matthew Tegelberg
Semester
Fall

Description
September 23, 2013 Marshall McLuhan - Canadian Communication theorist, born in Edmonton Alberta - A student of Innis, another wel known Canadian communication theorist and McMaster alumni - In 1960s, McLuhan becomes a pop culture icon, which is very unusual at this time. At the height of his popularity, he is visited by the Beatles, interviewed by Playboy, featured on the cover of Newsweek and appears in Woody Allen film, Annie Hall - McLuhan’s most famous and perplexing statement “the medium is the message” - What does he mean? - “A hidden environment that changes people” The medium is the message - Explaining his idea that the medium is the message he writes, “ all media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social change an
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