CMST 3K03 Lecture Notes - Lecture 3: Culture Industry, Celebrity Culture
Document Summary
Several factors contribute to te emergence of active audience theory: end of wwii. The commodity takes the form od an experience rather than something material that is bought and sold. 3 aa theories: encosing/decoding and the nationwide audience, the practice of everyday life, understanding popular culture. Each writer proposes a two-way relationship between audiences and texts whereby readers can reist, engage with and create their own meaning from the culture they receive from above. On the cover of rolling stone yet wearing a shirt saying corporate magazines still sucks . Is he resisting or is he endorsing the culture industry. 60s and 70s in britan, a group of academics found the birmingham centre for. Contemporary culture studies where they begin to develop new methods of studying sudiences. Hall, now a widely respected cultural theorist, becomes the directos of the. He proposes a new audience theory that contrasts with the passive see.