CMST 3S03 Lecture 25: CMST 3S03 compiled lecture notes
13 Feb 2018
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* 5 day extension. but absolutely no assignments accepted after this day. Post-network era: development of technologies that deliver a wide variety of programming choice, less constraints on a consumers choice of medium, decentralization of the location of their viewing and freedom of choice. 1950s-60s tv programming consists of white male that goes off to work and a female that stays home with the family. Beginning in the 1970s social changes occur that change tv programming, divorces, legitimacy of the homosexual community, inclusion of the african american community. Past 1990s people said tv would not survive due to the diversity of entertainment mediums. Amanda lotz divided the post-network era into the 5 c"s: choice, control, convenience, customization and community. Computational and generational shift in the audience. Time- shifting technologies vcrs, dvrs, pave the way for netflix and hub. Advertising: changes to advertising content and advertising messages are linked (seeing an apple computer in a tv show)
