COMMERCE 1BA3 Lecture Notes - Lecture 8: Subculture, Norm (Social), Social Influence
16 Oct 2016
School
Department
Course
Professor
Document Summary
Chapter 8: social influence, socialization, and organizational culture. Information dependence: reliance on others for information about how to think, feel, and act. Social information processing theory: information from others is used to interpret events and develop expectations about appropriate and acceptable attitudes and behaviours. Effect dependence: reliance on others due to their capacity to provide rewards and punishment. 3 motives: compliance: conformity to a social norm prompted by the desire to acquire rewards or avoid punishment. Do(cid:374)"t (cid:449)a(cid:374)t to (cid:271)e pu(cid:374)ished so (cid:455)ou (cid:449)ear (cid:455)our safet(cid:455) glasses. Identification: conformity to a social norm prompted by perceptions that those who promote the norm are attractive or similar to ones self. Put the safety glasses on to identify with the group. With other people doing it you aspire to do the same. Internalization: conformity to a social norm prompted by true acceptance of the beliefs, values, and attitudes that underlie the norm. You wear the safety glasses because you believe safety first.
