COMMERCE 1BA3 Lecture Notes - Lecture 3: Job Performance, Central Tendency, Social Perception
18 Mar 2018
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Document Summary
The process of interpreting the messages of our senses to provide order and meaning to the environment. People base their actions on the interpretation of reality that their perceptual system provides, rather than on reality itself. Perception has three components: a perceiver, a target that is being perceived, some situational context in which the perception is occurring. Each component influences the perceiver"s impression or interpretation of the target. The tendency for the perceptual system to defend the perceiver against. People often (cid:498)see what they want to see(cid:499) and (cid:498)hear what they want to hear(cid:499) Our perceptual system works to ensure we do not see or hear things that are. The impressions we form of others are susceptible to a number of perceptual biases: primacy and recency effects, reliance on central traits, implicit personality theories, projection, stereotyping. People tend to organize their perceptions around central traits personal characteristics of a target person that are of particular interest to a perceiver.
