COMMERCE 1E03 Lecture Notes - Lecture 6: Foreign Direct Investment, World Competitiveness Yearbook, Efficiency Ratio
25 Mar 2017
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Document Summary
A subsidiary is a business operation operating in a foreign company that reports back to the home company. Of global marketing strategies, the farther right you move, the more risk and more reward become available. Engages in trade and marketing in different countries as an extension of the marketing strategy in its home country: generally speaking, the products are sold the same way internationally as they are domestically. Multinational company/firm (mnc: conducts business in various countries and has plants in a number of countries. These firms view the world as consisting of unique parts and they market to each part differently. Lever europe (an anglo-dutch company) markets the fabric softener snuggle under 7 different brand names across europe. The focus is on the similarities instead of the differences. Brexit: whether or not the uk should leave or remain in the eu.
