COMMERCE 2MA3 Lecture Notes - Lecture 5: Business Marketing, Union Territory, E-Procurement
13 Feb 2018
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2ma3 ch. 5 b2b marketing far greater returns and money is spent on b2b marketing. Canada"s largest bank and one of the most prominent engagers of b2b transactions. Centralized supplier database, e-procurement, environment and social criteria. Rms nd it more productive to focus on key industries and market segments rather than ultimate consumer. Buying and selling g/s to be used in the production of other g/s, for consumption by the rm, and for resale by wholesalers and retailers. B2b and b2c markets differ when considering the ultimate purchaser and use of the p/s. Manufacture own goods the dealer then sent to the consumer if they were to sell manufactured goods to a rental company (for ex. ), this would again be a b2b transactions. Volkswagen online trading software to communicate with all suppliers, ibm 90% revenue from software and consulting, Suppliers must demonstrate csr, lower carbon footprints, sustainable marketing. Examples are wholesalers, retailers and other intermediaries.
