COMMERCE 2MA3 Lecture Notes - Lecture 1: Supply Chain, Playstation 3, Mothers Against Drunk Driving
16 Sep 2016
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1-4 most marketing terms and methods used for products can be used for services
as well
Marketing has a longer term focus
Eg, car companies often sell vehicles to fresh graduates at a loss knowing that
people subconsciously have strong brand loyalty and they will come back for more
Fundamental aspect of marketing is creating a value. You need to make the value
perceived greater than the actual value
Marketing is involved in the R&D of new products
Before identify the needs of your customers you first must identify who your
customers are
Marketing revolves are the 4 P’s
Product, Price, Place, Promotion decisions
Job applications, CV, resumes are a form of marketing yourself, you are the product,
the price is the salary you agree on
Satisfying Customer needs and wants
First must identify who your customer is
- Market-groups of people who need/want a company’s products or services
and have the ability and willingness to buy them
- Needs are basic necessities
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
1-4 most marketing terms and methods used for products can be used for services as well. Eg, car companies often sell vehicles to fresh graduates at a loss knowing that people subconsciously have strong brand loyalty and they will come back for more. Fundamental aspect of marketing is creating a value. You need to make the value perceived greater than the actual value. Marketing is involved in the r&d of new products. Before identify the needs of your customers you first must identify who your customers are. Job applications, cv, resumes are a form of marketing yourself, you are the product, the price is the salary you agree on. Market-groups of people who need/want a company"s products or services and have the ability and willingness to buy them. Seller gives goods, services, information- buyer gives money, service or other information. Manufactures base warranty on the quality of the product.
