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COMMERCE 3MB3 (17)

Class Notes for COMMERCE 3MB3

Consumer Behaviour

COMMERCE 3MB3 Lecture 7: The Self - Chapter 5
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The Self: Chapter 5 (L7) What is the essence of being human? -...

McMaster University
Commerce
COMMERCE 3MB3
COMMERCE 3MB3 Lecture 5: Learning & Memory - Chapter 3
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Chapter 3: Learning & Memory (L5) The Learning Process Learning ...

McMaster University
Commerce
COMMERCE 3MB3
COMMERCE 3MB3 Lecture 6: Learning and Memory - Cognitive Theories - Chapter 3
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Learning and Memory- Cognitive Theories - C3 (L6) Observational Le...

McMaster University
Commerce
COMMERCE 3MB3
COMMERCE 3MB3 Lecture 6: Motivation & Affect - Chapter 4
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Motivation & Affect C4 (L6) The Motivation Process - Motivat...

McMaster University
Commerce
COMMERCE 3MB3
COMMERCE 3MB3 Lecture 9: Attitudes - Chpter 7
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Attitudes (L9) The Power of Attitudes - ‘Attitudes are like...

McMaster University
Commerce
COMMERCE 3MB3
COMMERCE 3MB3 Lecture 11: Individual Decision Making - Chapter 9
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Chapter 9: Individual Decision Making (L11) Consumers As Problem S...

McMaster University
Commerce
COMMERCE 3MB3
COMMERCE 3MB3 Lecture 12: Buying and Disposing - Chapter 10
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Buying and Disposing C10 (L12) - We are producing a lot of w...

McMaster University
Commerce
COMMERCE 3MB3
COMMERCE 3MB3 Lecture 5: Perception - Chapter 2
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McMaster University
Commerce
COMMERCE 3MB3
COMMERCE 3MB3 Lecture 2: Group Influence and Social Media
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McMaster University
Commerce
COMMERCE 3MB3
COMMERCE 3MB3 Lecture 3: Subcultures – Chapter 13
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McMaster University
Commerce
COMMERCE 3MB3

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