COMMERCE 3MB3 Lecture Notes - Lecture 12: Impulse Purchase, Social Proof, Pietra Serena
4 Apr 2017
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Since we don"t see the landfill we don"t recognize it"s harming the environment. We are producing a lot of waste this waste is not apparent to us. When you see pollution people are appalled but they don"t see the connection between us and that negative affect. Store layout- if it"s confusing layout then people would buy less. Or have everything spread out so you make people walk and pick things up on the way. Sales are on the back which makes you walk by expensive things so you can impulse buy. Chocolate by cashier for impulses: grid layout used for supermarket go through the aisles, free-form layout items grouped by type; free flow of traffic (e. g. the. Music slow music makes shoppers walk more slowly and buy more. Odour- apparently smell can influence the amount of money patrons put in casino slow machines: walk by food court and smell food makes you buy.
