COMMERCE 3MC3 Lecture Notes - Lecture 17: Saint John, New Brunswick, Pedestrian Zone, Strip Mall
10 Dec 2016
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Document Summary
Low sales for clothing designed for children aged 8 to 13. First huron canvas clothier: may 24, 1995 in port dover, on by suzanne mitchell. Village: 5100 people, mostly employed in fishing, tourism, shipping and hospitalities industries. 28 years old at the time, tired working for people. Store was filled with canvas duffle bags, pillows, sailing gear and some clothes in bright, solid colours made from 100% canvas. Clothes were sold out -> decide to order more. First year: k loan from bank with help from co-signer; revenue of k. Business consultant advised to expand through franchising, which will inject cash into struggling (cid:272)o(cid:373)pa(cid:374)y a(cid:374)d lesse(cid:374) her risk (cid:271)y usi(cid:374)g other people"s (cid:272)apital for expansion. Basic design, simple and uncluttered; bright and striking colors; 2 main lines: summer and winter. 2nd year: 2 more franchises in london and toronto. 2013: 48 franchises in major cities in all provinces but nfl. 2002: sales topped 11 mil; got provincial business achievement award.
