COMMERCE 3MC3 Lecture 5: Oct 3
25 Nov 2018
School
Department
Course
Professor
Document Summary
Kids clothing sales bother us, losing money on manufacturing them versus adult clothing. Threat supply of cotton, can"t control resource. Same amount to do children"s clothing so wasting this resource. Population for this age margin is declining. Young people under 18 are the age category making under k a year which is solely disposable income. Maybe 15-19 year olds need or want these clothes. What if cotton canvas goes out of style. Constraint we have to go with what parent company tells us. 8-13 year olds are not simply user but influencer/decision maker. Their life is about school, influence by parents, summer camp, etc. They watch youtube maybe, tv, look at instagram, movies, If power in the hands of 8-13 years olds, how do we influence them? idols, athletes. Catalogue line is a possibility for not using the floor space but allowing the purchase of kids clothing.
