COMMERCE 4PA3 Lecture Notes - Lecture 1: Continual Improvement Process, Canadian Airlines, Cabotage

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Actual state now (a) strategy developed. Unrealized strategy (c: strategy is successfully implemented, c may still be better than a. Emergent strategy (c b) try to get back to b. Originated in business with emergence of business schools. First known as business policy: used as a capstone course to bring business functions together, had little growth. Institutional theory similarity among competitors, isomorphic, enact environment: regulations changing an industry, agency theory principle / agent relationship, ownership vs. contractor, commission. Why john morris would want to raise stock price. Reduced number of s/o which raised share price. Company board of directors wanted to sell stock options. The board of directors were acting in the interests of themselves not the company as a whole. Happy path: strategy developed successful implementation realized strategic intent. Implementation could be unsuccessful and need emergent strategy to get back to realized. Who is responsible for regulation: government, governing body (sro) airline regulator.

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