COMMERCE 4SG3 Lecture Notes - Lecture 2: Corporate Social Responsibility
19 Oct 2018
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Document Summary
Resilience allows for sustainability by inspiring business decision makers to. In the case of yu ranch, management experienced environmental pressures to evaluate their supply chain from a place of quality over quantity. Yu ranch made a choice of resilience, by focusing on the long-term sustainability of their brand and product, versus short-term, fast money and optimization. Ralgro, and the ontario corn-fed beef program, and kept to their grass-fed system. By choosing to not rely on highly volatile inputs from corn, they maintained resilience. Moreover, yu ranch has cultivated a strong brand with their customer market. How will i grow in the future, while minimizing risks? . Resilience and sustainability go hand-in-hand; as they both discourage the use of unsustainable inputs (i. e. heavily metals, energy, fossil fuels, particular industries) and work to minimize environmental shocks over time. On the other hand, the triple bottom line (tbl) comes from a corporate social responsibility perspective: it"s model targets social, environmental, and economical factors.
