Widow = last line of paragraph at the top of a page
Orphan – first line of paragraph at the bottom of a page à bad form. Can turn orphan or
widow control on.
Pagination should be last thing you do before you send a file. Could mess up if
you do it earlier cause when you send file it could show up differently on another
version of word.
Some typefaces are asymmetrical – hard to use in combination successfully
Outdoors: background lighter, less detail
Indoors: background darker
Grabber – something odd/unique to get your attention
Stinger – at the end of an ad or webpage, something that has the ability to stick in your
mind. Usually company logo etc.
Static situation = balanced (symmetrical)
When you have things in odd numbers/uneven=dynamic ▯becau