IP2Notes Graphic elements .docx

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Computer Science
C S1 B A3 Administrative Details

Computer Science Notes: Information Presentations IP – 2 – Graphic Elements PG #405 – 464 INTRODUCTION  What is a graphic?  Why use a graphic?  When is a graphic not suitable?  How do readers react to graphics?  Visual images: cartoon, logo, icon, photo, drawing, map, chart, symbol, shape, banner, text box,… o logo = hardest thing to design (simple, clear, communicates message) o photo = hardest to incorporate, much detail  Attention, intro/summary, reinforcement, explanation, supplemental details, “non-ballistic” control of reader’s focus  Wrong place/type/size, too simple/complex, distracts reader/audience  Eye motion influenced: interruption, pause/skip; Emotions … confusion, frustration, “ah-hah” moments, relaxation, humour TOPICS 4A-Information Presentation pp. 53-88 4B-Information Presentation pp. 135-160  Placement of graphic elements  Photo or illustration  Combining graphic elements  The role of a graphic  Colour  Common mistakes  Tables and charts  Special graphic elements PLACEMENT OF GRAPHIC ELEMENTS  Dynamic thirds: intersection points  Centering: subject v. border  Full page: complex or detailed  Repetition: rhythm v. control/attention  Intro v. Summary (beginning v. end)  Margins (simple, e.g., reminder, alert, index)  Bordered or floating  Titles, List of Figures  Textbook uses the term: “Rule of Thirds” RELEVANCE  The eye and the brain have a strong connection. Powerful (negative and positive) effects can be generated by visual stimuli.  Smooth integration of graphics with text is an art. It requires knowledge, practice, patience and skill. PHOTO OR ILLUSTRATION?  Various file types (jpg, bmp, gif, …) and methods for incorporation within a document, worksheet, web page, etc.  Photo should be cropped, properly positioned and have sufficient resolution.  Photo of reality adds credibility.  Illustration: o opportunity for abstraction o limit number of colours and amount of detail  Legalities: clip art, permission v. reference COMBINING GRAPHIC ELEMENTS  Vertical, diagonal, horizontal  Static v. dynamic o even/odd numbers of similar elements o balance/contrast of different sizes/shapes  Facing pages: recto/verso  Sequence or series continuity THE ROLE OF A GRAPHIC  Communication: e.g., “glance box”  Emphasis or attention  Summarize/organize information (charts)  Clarify/simplify complex concepts  Offer example(s): items in a list, bounds, alternative choices, quantity, specifics  Provide information visually: maps, charts  Relief for reader or audience COLOR  Hue (new word for COLOR!) o principal colours = yellow, green, blue, purple, red  Chroma: the purity or saturation of a hue  Value: relative darkness of hue (darker=add black) -> A.K.A shade or tone  Colour wheel: colour relationships  Warm v. cool hues; “airy” v. “sombre”  Monochrome: shades (values) of one colour (hue)  B&W are “colours” too  Solid v. pattern: avoid monochrome pattern scheme  Earth tones v. “metallic” colours  Monochrome yields a “refined” look; one hue with neutrals = “sop
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