ECON 1B03 Lecture Notes - Lecture 4: Ice Cream Cone, Substitute Good, Demand Curve

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10 Oct 2016
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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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Elasticity: measures how responsive qd or qs is to changes in p and other determinants. This knowledge would be very useful to rms and policymakers whose decisions may affect price and therefore affect qd. Other things being equal, it will want to maximize its total revenue (assume this to be true in this course) The rm would like to sell as much as it could at the highest price it could get. But it wouldn"t want to charge a price so high that it loses customers and its revenue drops. Here"s where knowing the price elasticity of demand for its good is handy for a rm. People get upset by it, but they still buy the coffee everyday. Total revenue, tr, is de ned as price times the quantity trades. Price elasticity of demand: a measure of how much the quantity demanded of a good responds to a change in the price of that good.

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