ECON 1B03 Lecture Notes - Lecture 8: Pyrroloquinoline Quinone, Lunch Meat, Perfect Competition

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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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Marginal revenue: change in total revenue from an additional unit sold. Mr = change in tr / change in q. Mr is the slope of the tr function. Mr = p, *** only true for perfectly competitive rms that are price takers. A pro t-maximizing rm will produce a quantity of output at the point where mr=mc. ^ true for all rms not just competitive rms. ** in perfect competition only, a rm will produce where p = mr = mc or p = mc. When mr > mc, rm should increase q. When mr < mc, rm should decrease q. When mr = mc, pro t it maximized at q. Individual rms supply curve is its mc curve (not market supply) Companies may choose to temporarily shutdown due to market conditions negative advertising could lead to a decrease in demand and drop in market price of rms good.

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