ECON 1B03 Lecture Notes - Lecture 4: Hyperbola, Demand Curve, Ice Cream Cone

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Perfectly Elastic Demand: a change in Price leads to an infinitely great change in Qd
- Demand is extremely responsive to a price change
- Percentage change in Qd approaches infinity
- Ep = infinity
- Demand curve will be horizontal
- Example: there is no real-world example. A good with perfectly elastic demand would be one
with an infinite number of substitutes so that any change in price would create an infinite
change in demand
- At any price over P*= nobody will buy any
- At any price under P*= the demand will be infinitely huge
Unit Elastic: a change in Price leads to a proportionately equal change in Qd
- Percentage change in Price= Percentage change in Qd
- Ep = 1
- Demand curve will be non-linear. It will be a rectangular hyperbola. It has to be a non-linear
so that no matter where you are on the curve, Total Revenue will always be the same
maximum value
- Example: wine in the US
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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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Perfectly elastic demand: a change in price leads to an infinitely great change in qd. Demand is extremely responsive to a price change. A good with perfectly elastic demand would be one with an infinite number of substitutes so that any change in price would create an infinite change in demand. At any price over p*= nobody will buy any. At any price under p*= the demand will be infinitely huge. Unit elastic: a change in price leads to a proportionately equal change in qd. Percentage change in price= percentage change in qd. It has to be a non-linear so that no matter where you are on the curve, total revenue will always be the same maximum value. At any price and quantity combination the total revenue will be the same. If we are given percentage changes in price and the corresponding changes in qd, we use the formula.

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