ECON 1B03 Lecture Notes - Lecture 4: Demand Curve, Normal Good, Inferior Good
Elastic
- With an elastic demand curve, a decrease in the price leads to an increase in quantity
demanded that is proportionally larger
- A firm would gain so many sales that even with a lower price, it ends up with greater total
revenue
- The gain to TR from the Quantity increase will outweigh the loss in TR from the lower price
- TR will irease if Prie↓ if dead is elasti
- so if a firs wats to ↑ TR ad dead for its good is elastic, it should ↓ Price
Unit Elastic: if demand is unit elastic, the gain to TR fro a Prie ↑/↓ will e eatl offset the
↑/↓ i Quatit
- TR will ot icrease if P↑
- TR will ot icrease if P↓
- No chage i price will ↑ TR
- TR must be at a maximum when Ep = 1
Some Elasticities of Demand
- Bread = 0.15
- Clothing = 0.49
- Motor vehicles = 1.14
- Restaurant meals 2.27
Other Demand Elasticities
Income Elasticity of Demand
- Income elasticity of demand: measures how much the quantity demanded of a good responds
to a change in consumers income
- It is computed as the % change in quantity demanded/ % change in income
- Income elasticity is denoted EN
- If we are given percentage changed in income and the corresponding changed in Qd, we use the
formula
- If we are given 2 levels of income and their corresponding Qd, we have to calculate the
percentage changes in Qd and Income
Here, the + and – signs matter
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Document Summary
With an elastic demand curve, a decrease in the price leads to an increase in quantity demanded that is proportionally larger. A firm would gain so many sales that even with a lower price, it ends up with greater total revenue. The gain to tr from the quantity increase will outweigh the loss in tr from the lower price. Tr will i(cid:374)(cid:272)rease if pri(cid:272)e if de(cid:373)a(cid:374)d is elasti(cid:272) so if a fir(cid:373)s wa(cid:374)ts to tr a(cid:374)d de(cid:373)a(cid:374)d for its good is elastic, it should price. Unit elastic: if demand is unit elastic, the gain to tr fro(cid:373) a pri(cid:272)e / will (cid:271)e e(cid:454)a(cid:272)tl(cid:455) offset (cid:271)(cid:455) the. No cha(cid:374)ge i(cid:374) price will tr. Tr must be at a maximum when ep = 1. Income elasticity of demand: measures how much the quantity demanded of a good responds to a change in consumers income. It is computed as the % change in quantity demanded/ % change in income.