ECON 2G03 Lecture 5: Lecture 5 part 4

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Here (pqt)/ q1 is the revenue from producing and selling one more unit- i. e marginal revenue, mr, for all of the firms output, the next term c1/ q1, is marginal cost at plant 1, mc1. We thus have mr mc1 = 0, or: similarly, we can set incremental profit from output at plant 2 to zero, putting these relations together, we see that the firm should produce so that. Firm soften use market research and statistical studies to estimate elasticities of demand for their products, because knowledge for these elasticities can be essential for profit maximizing production and pricing decisions. Monopoly power of a firm increases when it drives away from the competition and monopolizes the market. Three factors determine a firms elasticity of demand: the elasticity of market demand.

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