GLOBALZN 1A03 Lecture Notes - Lecture 8: 2014 Fifa World Cup Final, Global Citizen Festival, Paradise Papers
16 Nov 2017
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Document Summary
Same pop culture is consumed across much of the globe. Based in u. s/na/ control tv, music distribution, etc. Pop culture used as a vehicle for global citizenship initiatives. Socially powerful medium - shapes popular imagination. But celebrified global citizenship is widely criticized. 3. 6 billion people saw at least 1 minute of 20112 olympics. +1 billion watched 2014 world cup final; 3. 2 billion saw at least 1. Massive popularity on truly global scale minute. Orgos like ioc and fifa as powerful. But in practice often contradicts these principles: Sport as unifying force; promoting human rights, etc. Has been vehicle for social change - eg. 1968; south africa. Historically very elitist - participation and governance. Limited to amateurs ; ioc a cabal of wealthy and privileged. Host government repression; highly commercial; demand concessions. Leverage power of sport to spur development. Especially important for emerging economies ie. brics. Bids often tied to inclusive urban renewal legacy plan.
