GLOBALZN 1A03 Lecture 7: Lecture 7 - Cultural Globalization I
16 Nov 2017
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Document Summary
Uses market forces/consumer choice to effect change. Mostly applied to commodities from global south. Eg. coffee, tea, sugar, cocoa, fruit, etc. Communities decide how to use funds - autonomy. Price floor insulates producers from price volatility. Doesn"t challenge overall system that creates these problems. Connection between consumers and producers is one way. Price floor distorts market; hurts non- fair trade producers. Expansion and intensification of cultural flows, interactions, and exchange across the globe. Set of attitudes, values, beliefs, and behaviours shared by a group of people communicated from one generation to the next (matsumoto, 1996) Not new - worlds cultures always shaped one another. Follows economy; technology has increased intensity today. Intensified significantly since end of cold war in1989. Erodes local traditions and eliminates diversity and richness. Driven largely by deliberate manipulations of mnc"s (multi-national corp?) Social progress/tolerance, women"s rights, democracy, market capitalism, etc. Eg. not just due to cynical exploitation/cultural imperialism.
