HLTHAGE 2A03 Lecture Notes - Lecture 9: Sampling Frame, Jargon, Institute For Operations Research And The Management Sciences

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What is survey research: requires respondents and a standardized questionnaire, uses large sample sizes which makes generalizations about social patterns possible, uses probability sampling, requires the translation of concepts into variables (e. g. , independent, dependent, and control variables) Step #1: develop hypotheses, decide on type of survey (mail, online, interview, telephone, write survey questions, decide on response categories, design layout. Step #2: plan how to record data, pilot-test survey instrument. Step #3: decide on target population, get sampling frame, decide on sample size, select sample. Step #4: locate respondents, conduct interviews, carefully record data. Step #5: enter data into computers, re-check all data, perform statistical analysis on data. Step #6: describe methods and findings in research report, present findings to others for critique and evaluation. Characteristics of good questions: avoid jargon, slang, abbreviations. Types of survey design: cross-sectional survey, longitudinal survey. Types of questions: close-ended questions, open-ended questions, contingency questions, standard-format questions (for measuring attitudes, quasi-filter questions (attitudes, full-filter questions (attitudes)

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