LABRST 2M03 Lecture Notes - Lecture 4: Scuba Diving, Jet Ski, Marshall Mcluhan
Document Summary
Medium is the message: marshall mcluhan. The medium"s content is less significant than the medium itself. It is the medium, not the content that has a great impact : ex. some things won"t be effective on television. Nicholas carr: the medium shapes the mind, changes the way ones mind works. Scuba diving vs. jet ski: scuba diving approach for deep reading, long sustained research, through internet and social media jet skiing approach, you go along the surface high speed, skimming over some things. Loss of deep reading: are people able to retain the information (tracking characters and storylines when reading fiction, the mind must be trained to deep reading. Scope of knowledge: a while ago, the worry was getting to the library first when being handed an assignment, because information was scarce. Factors in search results: what is most popular, is not always the best.
